Is Being Big As a Blogger All Down to Luck?
Since blogging had it’s boom, it’s all become quite a big business. What was once mainly teenagers following on from the days of Live Journal. It’s evolved into something much bigger than all of us. You’re only a five second Google search away from a whole host of tips and advise on how to make it ‘big’ as a blogger. But have you ever wondered, maybe that’s all down to luck? Or is it something more than that?
Now don’t get me wrong here, the ‘big bloggers’ really do seem to put their heart and soul into everything that they do. That’s great, and definitely something to be commended for. After all, we should all be supporting each other more and praising their achievements instead of being resentful. And although this post might feel like a contradiction to that, it’s really not. Success doesn’t happen overnight, and big or small – you don’t always see the amount of work that goes on behind the scenes.
It’s Not All About the Numbers
We’re all guilty of thinking it’s all about the numbers. Seeing listings for campaigns that don’t even want to hear from you unless you have over 5,000+ followers on one platform. A small number for some, but a big number for others. It’s often that the smaller bloggers, who equally put their heart and soul into everything they do, get overlooked. But why should that be fair?
The phrase ‘life’s not fair’ instantly comes to mind, and I really do believe that’s true. In my professional life outside of blogging I found very quickly that it’s all about who you know. Making friends and professional connections is something we all find difficult from time to time. Maybe it’s the stubborn awkward Britishness in us all; to walk over to someone you’ve never met and say hello. Good lord, what if they say hello back? What if we have to start up a conversation about the weather? Perhaps telling ourselves ‘you know what, I’m proud of what I’m doing’ is the first step to having that confidence to tell someone else that too.
It’s easy to see that a lot of the big bloggers in the UK seem to live in and around London. So is that just a sheer coincidence, or is it just more obvious that you’re more likely better placed to make connections in a big city? Most likely the latter. Your own success and growth is down to you, no one is going to hand it to you on a plate, so what’s missing here?
Comparing yourself to other bloggers is an instant way to lose your own visions of what you once wanted to achieve. Trying hard to be the next big ‘insert name here’ to grab at the opportunities they’ve had, but just step back a minute and – focus.
Worrying About Your Own End Game
Worrying about your own end game is an easy way to get distracted in creating your own quality content and community around you. With constant comparisons worrying about competition and growth, you’re holding yourself back. And really, who ever measured what a ‘successful’ blog is anyway? Success is a very personal thing and can only be measured by your own beliefs. If success is reaching 1,000 followers for your hobby then that’s great! If success is one day landing on the moon and being the first blogger in space, then that’s also great! Go out there and really think about what is is that you want to achieve and stop worrying about what everyone else is doing. And always remember, that patience is indeed, a virtue.
Do you think there’s a key to success, or is it all just down to a combination of hard work and a little luck sometimes?