From Live Journal to WordPress
In the world of online, the blogosphere in recent years has taken off massively. From writing scattered thoughts to ourselves on the likes of Live Journal; expanding onto platforms such as Tumblr, Blogger and WordPress. Things have been changing quite a lot over the years. I’ve been blogging for a long time, probably longer than anything else I’ve ever stuck at. What started as a way to entertain myself and share inspiration on a summer holiday away from school, to capturing my families travels across the USA as a way to keep in touch with family and friends. What I didn’t realise in fact, what that people were listening.
As I became more technologically savvy, I began to notice that you could track things like Google analytics, and the importance of SEO and use of optimising your photography. For me it was still a hobby, and I was still just in education at the time, but for others who notice something key, the blogging world had opened it’s gates. I’ve read some blogs since they first began, balancing their camera on top of a stack of books in their bedroom and posing against a white wall. To seeing them become major blogging ‘icons’ as such, and you know what – bloody well done to them.
The Power of the Blogging Digital Influencer
The power of the online world and social media influencers really took off, and before brands new it – they were the key to some of their biggest opportunities. Or at least, that’s the way things should be seen, the power of the blogger and digital influencer. In what has now become more of a saturated market in terms of the blogosphere, it’s easy to look at a bloggers follower count and take from that, their worth. It’s also easy to forget that we all started somewhere, and it really is just a game of chance, and a lot of hard work.
But how hard is it to take a few photos, type out a couple of hundred words and hit publish?
The reality of it? Quite a lot. I can’t vouch for those who blog full time, as I’m only a part time blogger myself. But to put out three posts a week, every week, that makes 144 posts a year. On top of working full time, my evenings and weekends are dedicated to planning, writing, photographing, scheduling and a whole load of social media. It’s something I choose to do, and through it I’ve been lucky enough to meet some of my best friends; and work with brands I could have only dreamt of, when I first started writing to myself almost seven years ago.
Let’s Talk About Time
But let’s talk about time, we all sit there aimlessly scrolling on social media so it’s easy to think how it wouldn’t be difficult, but in reality it’s so much more. I put a poll out to Twitter asking how many hours per week people dedicate to their blog part-time:
25% said 1-5 hours
44% said 6-11 hours
9% said 12-16 hours
22% said over 25 hours
Taking a part-time blogging stance, with the majority held at 6-11 hours per week, over three posts, equates to roughly 3.6 hours per blog post. Something I wholeheartedly have to agree with. In reality, a blogger is an online journalist. If you were a journalist working for a company, your average salary would be around £15 an hour before tax.
3.6 hours per blog post, at an average journalists salary of £15 an hour makes £54 per post in time spent alone.
Knowing Your Blog’s Worth
If you were putting out a minimum of three posts a week, your time taken on average would equate to £162; or £648 a month, and £7776 a year. Now imagine you were a full time blogger, and that was your average going rate per post, for five working days a week. That’s more like £270 a week, £1080 a month, and £12960 a year before tax. Note that all of this is based on the time taken alone, to produce a blog post. None of this factors in any additional cost you should be charging for sponsorship and collaborations.
It’s down to you to determine the strength and power of your blog (believe in yourself!); and how much you choose to charge for things like links and featured content; but always have in mind how much time and effort goes into the post in the first place. So the next time a PR company approaches you and says ‘but it will give you great exposure!’ know your worth and hold your ground.
How many hours to do you think you’re spending hitting publish each week?